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Advertise with Us

Germ Trips publishes local travel guides. If you run a hotel, a tour, a restaurant, a transfer service or a travel product, you can put your offer in front of people already reading about the place you operate in.

Tell us what you want to promote using the form at the bottom. We reply to every enquiry by email, usually within two working days.

What you are buying space on

Germ Trips covers the United States, Canada, the United Kingdom and 33 European cities. The library stands at 5,733 published guides.

  • 4,128 hotel guides. Where to stay in a named town or county.
  • 994 restaurant guides. Where to eat, town by town.
  • 176 ticket guides. What an attraction ticket includes and what it leaves out.
  • 41 things to do guides. The newest section, still growing.
  • Airport transfer and chauffeur guides for London, New York, Los Angeles and Paris, built on published operator and regulator fares.

Readers arrive on a guide about one specific place. Someone reading about hotels in Fall River is looking at Fall River, not at travel in general. That is the audience you reach.

Where your ad can sit

Five positions are available. You can take one or several.

PositionWhere it appears
Above the guideThe first thing a reader sees, before the article text
Inside the guideAfter a set paragraph, where attention is highest
Below the guideAfter the reader has finished, when they are deciding what to do next
SidebarVisible while the reader scrolls
Hub and index pagesDestination hubs and category listings

We can run an image with a link, a plain text link, or code from your own ad network. Send us artwork and a destination address, or ask us to write the text.

What you get told

Every ad is counted. We record how many times it appeared and how many times it was clicked, every day it runs. You get those numbers. We do not estimate them and we do not round them up.

What we will not do

Worth reading before you enquire, because it saves both of us time.

  • We do not sell recommendations. Paying for an ad does not get your business named in a guide, moved up a list, or written about more warmly. Editorial and advertising stay separate.
  • We do not sell links that pass ranking value. Every ad link carries a sponsored and nofollow tag. Anyone offering you otherwise is selling you a penalty from Google.
  • We label ads as ads. Paid placements are marked, and the site carries an affiliate disclosure.
  • We do not run ads for gambling, adult content, or anything that misleads travellers about price or availability.

Traffic, said plainly

Germ Trips is an early site. The library is large but search traffic is still small, and we are not going to quote you an audience number on a public page that flatters us.

Send an enquiry and we will reply with the current figures straight from Search Console, for the whole site and for the places you care about. Decide from there. If the numbers do not justify the spend yet, we will tell you that and you can come back later.

What it costs

We quote per campaign. Price depends on the positions you take, how many places you want to appear in, and how long the campaign runs. Tell us your monthly budget in the form and we will tell you what it buys, or say plainly if it does not buy enough to be worth it.

How it works

  1. You send the form below.
  2. We reply with current traffic figures, the positions available, and a price.
  3. You send artwork and a destination link, or we write the text for you to approve.
  4. The ad goes live. You get impression and click numbers for every day it runs.

Send your enquiry

The more you tell us about where you want to appear, the more useful our reply will be.

    All fields marked with a star are required. We reply to every enquiry, usually within two working days.

    Prefer email? Write to info@germtrips.com with the same details.

    Affiliate disclosure