Two hard rules ruin more plans here than the price does.
- No under-18s. At all. Not reduced, not accompanied — children are not admitted, because the Dutch drinking age is 18 and the tour ends in a bar.
- Last entry is 6.45pm even though the doors close at 9pm. A 7.30pm arrival is a wasted trip across town.
Prices
| Ticket | Price |
|---|---|
| Heineken Tour | €24.95–€25.95 |
| Tour + Rooftop | €29.95 |
| Rooftop Bar only | €15.00 |
| VIP Tour | €65.00 |
The tour price moves with demand within that range. Open every day of the year, 10.30am to 9pm, with holiday variations.
The combos here are real
Unlike most Amsterdam attractions, the Heineken Experience sells its own bundles: a Flagship Cruise with an hour on the canals from €38, Rock the City with a cruise and A’DAM Lookout at €49.95, and pairings with the Moco Museum and AMAZE. These are official, not reseller packages.
Walk-up tickets exist but are limited, and slots fill on weekends and through April to October. The I amsterdam City Card is accepted, redeemed for a timeslot online.
Source: heinekenexperience.com, checked 26 August 2026.
Tours and tickets shown here are sold by GetYourGuide.
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